For entrepreneurs there are a lot of important things you need to surely pay attention to. These will give you prolonged presence in the market and boost your business achievement.
Some online advertisers may not be aware of Google's advertising rules similar with YouTube's. These 'Terms of Service and Advertising Policies' need to be examined from time and time again, just so you are familiar with and be conscious that they exist. These will also help you from having a Google or a YouTube 'slap'.
A slap is what small businesses commonly term for the damaging steps Google is taking for a non-compliant online advertising. Google uses Adwords to aid small businesses advertise their page and eventually translate correspondent searches to potential income. This cost them like US $0.30-0.61 per click on their ad. However, when Google finds out that the webpage is not that relevant or not able to provide sufficient information, it can increase the amount to US $10 per click, which is way too expensive for small businesses. Google can also alter your Page Ranking (PR) thus would boost your cost per click or find fault with your ad and worse, disconnect your account without due warning.
Here are four ways to avoid the Google and YouTube slap.
1. Have rich quality content. Nothing discounts high quality content. It has expanded from the 250 to 400-word content at the least to accommodate meaningful information on the ad. However, text content must be comparable to the videos, as having enhanced video ads with lesser text or the other way around makes your webpage appear like a spam.
For YouTube, select keywords that target your videos. Do not use many different keywords all at the same time. Make your videos important and do not use your videos to boost your business too aggressively.
2. Provide proof of verification. Watch out for the terms "best", "No. 1", "Free", or any other superlatives. Make sure you have third-party verification available in your website. The verification must be from someone independent. Make sure your ad passes through online verification and these services are offered by DoubleVerify, AdSafeMedia and AXPose.
For YouTube, simply access your YouTube Content Verification Application Program.
3. Establish external links on your page. It is not enough to have internal links alone on your webpage. It's advantageous to have peripheral links which help form your webpage's credibility. This allows you and some other web owners to exchange links, which help promote the desired traffic. You may see some available online help tips on how to create these links.
4. Abide by the rules and instructions. AdWords Policy Center summarized Google's Advertising Principles. These are the things to carefully consider when it comes to your ads:
1. Positive Experience to Users - relating to the recommended Ad format, Website Functionality and Usefulness
2. Truthful and Accurate Advertising - referring to the content's Relevance, Clarity and Accuracy
3. Legal - compliance to all laws and regulations
4. Safety and Security - protection against user deception and spam techniques to use
5.. Transparency and Privacy - adherence against violation of user's trust or privacy
6. Brand - compatibility with Google's brand decisions.
YouTube also provides an accurate explanation of the policies under the Community Guidelines where online advertisers must ensure conformity with the technical guidelines and the terms of use.
These are just four of the countless other ways offered to prevent the slap. They are simple to keep in mind and will provide useful tips for your business.
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