Craftsmanship is something Ali Zandidoust knows about. The Geneva-based Iranian is a huge master of traditional jewellery systems for over 40 years. The eponymous brand-founder is actually greatly appreciated by Center East clients, and enjoys blending the techniques of jewellery, setting and engraving when making his exclusive timepieces.
Ali Zandidoust qualified being an engraver and setter with 1965. He was passionately interested in jewellery design, and soon founded their first workshop in Iran. The exceptional pieces he / she produced enjoyed great success one of the public and before long he had no fewer than fifteen people working for him.
From the Block
But the political and financial disaster which hit Iran within the 1980s forced Ali Zandidoust to maneuver abroad. He settled in Geneva, and began his expert career in Switzerland by doing work for the watchmaking industry. After opening a diamond workshop in Geneva, he founded his unique watch firm in 1991 - planning to unite the three tactics (jewellery, setting and engraving) they have long mastered with like brio, so as to express and share his emotions through the design of luxury watches.
His approach is hugely original. Unlike a poet or maybe painter, Ali Zandidoust does not take a blank sheet of document as his point of departure. He never works via drawings or sketches. Quite the opposite: the creative process starts with no more than a rough piece associated with metal, which he sculpts through the block using a file, saw or chisel.
Impossible to Fake
So it takes the eye, and the precise motions, of an experienced craftsman to perfect the design of distinctive Zandidoust timepieces - which are faking them impossible. "The distinctive curves and kinds of my designs cannot be reproduced while on an industrial scale, even with the usage of modern equipment, " explains Ali Zandidoust. "You can only fake such designs manually. " Forgers do not care to adopt that risk.
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"The distinctive curves and sorts of my designs cannot be reproduced with an industrial scale, even with the utilization of modern equipment, " explains Ali Zandidoust. "You can only fake such designs yourself. " Forgers do not care to look at that risk.
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