Link building is a key part of Off-page SEO campaign. Although "On-Page" SEO and great content works well for providing some relevant traffic, the real procedure that helps you to achieve higher ranks in Google and Bing is link building often referred to as OFF page SEO. Why the name OFF page? Reason is simple - work is done outside your website.
So here are the 10 Easy to use Link building options for your SEO campaign.
Note: Most of the methods listed here are helpful for Long tail keywords only. For competitive and short tail ones - you really want creative SEO skills.
1. Directory Submission - Old-fashioned technique nevertheless effective for Long tail keywords and for recently introduced websites.
2. Article Submission - The game is easy. Get a list of article directories say some 100+, write some 10 unique articles and distribute it freely to all these 100+ article directories. It is definitely great when you can write an exceptional article for each and every article directory yet it is really time consuming. Be sure to meet the guidelines of article directories for faster approvals.
3. Social Bookmarking - The process of bookmarking your vital website pages, articles and blog posts with bookmarking sites like Digg,Reddit etc. It is really an especially good method for promotion in search engines, but you have to do it right.
4. Press Release Submission - It's much more like Article directory submission. Write about an update or offer your company recently introduced and distribute it in press release directories. Be certain that you write it as news coverage or at least an article that may appear to be news. Carrying out a paid press release using reputed directories can help you improve exposure.
5. Guest Blogging - Essentially the most useful and highly effective tool for building links. The tedious part is that you will need an already proven website and good networking with various bloggers. This is real human side of link building where relationship certainly counts.
6. Local Business Directory Listing - Another one similar to directory submission. The main difference is you need to be a business with a physical address to complete this link building technique.
7. Google Places - This one allows you to rank top for your local keyword searches, particularly for those related to local shops or local services.
8. Link Exchange - A classic school stuff and this one still works. You can do 2 way and 3 way link exchange with websites having same or related niche, and I mean RELATED niche.
9. Forum Link Building - Forums are places where one can not only have conversions but where you can build links. Most forums allow members to write links in their signature area, just be sure that this links are do-follow.
10. Blog Commenting - Interestingly this one still work for sites of particular niche. Due to spammers most blogs just offer no-follow links inside their comment sections. However there could possibly be some good websites in your niche that offers you do-follow links. Be sure you publish your comments to related blogs, and attempt to have good suggestions within your comments.
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